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Food service company builds traffic with "Hollywood Premier"
GE puts imagination to work to build builder business
Cutting your drayage costs
Trade Show Coach: Choosing Your Space Location
Toby Bourke: Master exhibit and log home builder
Every company wants the ideal location on the tradeshow floor. Research shows that people gravitate most frequently to the right or center. If you can, study traffic patterns and then choose your space accordingly. Before making any final decisions, discuss the floor layout with show management to determine the location of main attractions, industry leaders, and your competitors. Then, decide how close you want to be to them. Avoid companies demonstrating noisy equipment or crowd-drawing attractions as they may lure people away from your space. Stay away from dark, poorly lit areas, dead-end aisles, and definitely avoid concession areas and restrooms-people have other things on their mind when nature calls!
A three story exhibit? Rather one of the master exhibit builders from Deckel & Moneypenny using his spare time doing what he loves - woodworking. Meet Toby Bourke who is building an authentic log house. The early plainsmen should have had it so good... three floors of outstanding craftsmanship and design. Toby had to go to a special school to learn how to fit the logs together and actually finish the inside and outside of the house so it would be up to today's environmental standards. Toby has custom designed the kitchen to meet all his wife's wishes and is actually building some of the furniture for this dream house. Completion date is set for 2005, sometime before bow hunting season begins.
Step into the era of Bogart and Hepburn ... Hotel Monaco in San Francisco is a wonderful boutique treat tucked away on Geary St. - downtown. A world class spa to pamper the soul and skin of anyone, rooms with Moroccan fringed canopies over the beds, an oyster bar with its own special martinis and great beers on tap and a restaurant with true old world charm and 4 star imaginative meals. All that and walking distance from Moscone Center. A rare find indeed!
Investment Bankers? CPAS? Is that where James Bond's secretary works now?
After 40 years of mistaken identity, D&M is going by a more descriptive name. Your First Place for Trade Show Success now answers to Deckel & Moneypenny Exhibits.
If you have any questions, about what you have seen here, or if you want to learn more, visit our website: www.deckelmoneypenny.com or call 888-501-SHOW (7469).
To keep from paying too much for drayage, consider consolidating all your trade show materials into one shipment whether the destination is an advance warehouse or the show floor itself. Drayage contractors charge for each individual shipment received, regardless of the weight, with minimums applying to smaller shipments under 200 pounds.
Avoid surcharges on small shipments.
Also, drayage contractors will put a surcharge on smaller shipments received from specialized carriers such as FedEx or UPS. For example, if you ship your exhibit separately from your collateral, you'll be charged at least the minimum for each individual shipment.
Your drayage savings could be applied to other areas of your exhibit marketing program such as pre-show promotion or exhibit updates.
To keep from paying too much for drayage, consider consolidating all your trade show materials into one shipment whether the destination is an advance warehouse or the show floor itself. Drayage contractors charge for each individual shipment received, regardless of the weight, with minimums applying to smaller shipments under 200 pounds.
Avoid surcharges on small shipments.
Also, drayage contractors will put a surcharge on smaller shipments received from specialized carriers such as FedEx or UPS. For example, if you ship your exhibit separately from your collateral, you'll be charged at least the minimum for each individual shipment.
Your drayage savings could be applied to other areas of your exhibit marketing program such as pre-show promotion or exhibit updates.
Movie premier theme produced record leads.
Manitowoc, manufacturers of a diverse product line including commercial ice, beverage, and refrigeration systems, asked Deckel & Moneypenny to integrate three existing modular exhibit systems into a single new exhibit that would showcase a variety of product lines and generate excitement for the latest brand additions.
Lights. Camera. Action.
The Deckel & Moneypenny account team agreed with Manitowoc that the "anything's possible" world of movies was the way to go. Plans to recreate the quintessential Hollywood razzle-dazzle began to take shape.
Large-format digital banners and rigid graphic in-fill panels created the authentic movie theater environment. The exhibit itself featured a fully functional theater marquee complete with high-tech custom lighting creating colorful neon and chasing light effects. Other highlights included multiple backlit brand images to showcase different product categories, "Walk of Fame" star tile flooring to promote specific brand achievements and a walk-through theater to showcase the company's newest products. For the booth's initial outing, this theater was made a private area accessible only to "lucky" ticket holders making Manitowoc the talk of the show.
To bring the total theater experience to life a workstation resembling a ticket counter was built, "movie" posters were created that turned Manitowoc products into film stars and an old-fashioned popcorn machine lent a touch of hospitality. To round out the effect, a red carpet and product identity graphics resembling the typical award envelope and prize statuette were both added for the booth's second outing.
"Hooray for Hollywood..."
Both shows were phenomenal successes for Manitowoc generating lots of "buzz" on the trade show floor, and most importantly, producing record numbers of sales leads. Now it's time to start thinking about an encore.
