At American Beverage Marketers, makers of premium cocktail mixes, it was time for a major upgrade of their presence in two national shows. That meant a new 20’ inline exhibit complete with a sampling bar outfitted with a functional sink, a unique backlit product display, integrated flat-screen monitor and ample storage. In the early stages of the design process, D&M reviewed various design options available from system kits, but because of ABM’s need for extensive customization, use of system components was deemed impractical.
The overall look of the exhibit is sophisticated with a simple yet bold black and gold palette, multiple lighting and graphic applications, and an efficient floor plan. The custom product display showcases ABM’s extensive product line on glass shelves indirectly lit from the sides, top and bottom, as well as through frosted plexiglas from the rear. The flat-screen monitor adds an element of eye-catching motion to the booth along with newfound flexibility for messaging. The upscale design is completed with beautiful Brumark flooring, adding the appeal of hardwood with the ease of rollable vinyl.
To craft the finished exhibit, D&M constructed foam-filled panels, reducing the weight of the exhibit by nearly 30% compared with conventional custom construction. Although the custom shipping cases were somewhat larger and heavier than those of a system, the exhibit has fewer pieces resulting in a simpler setup than a system exhibit. The resulting lower labor costs help offset the additional shipping and drayage costs.