At D&M, our Trade Show Specialists have hundreds of years combined experience in the industry. We consider ourselves partners in your trade show program, and would like to share some of our expertise with you. The tips and articles below can help you save money and time to maximize your ROI.
For even more tips, take a look at our newsletter.
“All Eyes on You - Graphics That Work” was created to help you evaluate graphic designs for your shows by learning:
• What makes a great graphic
• The function and benefit of graphics
• How to create a messaging hierarchy
... and much more!
Download our guide on what you need to know for your graphics to succeed.
A successful trade show program integrates with your company's overall marketing strategy, produces measurable results, and delivers maximum ROI. It is unlikely all of these things will happen by pure coincidence, rather it will take careful planning through every step from ... more
An understanding of labor rates is essential in keeping your budget under control. As a general rule, Show Services typically account for 12-14% of your show budget, but the Installation and Dismantle charges for the same exhibit can vary as much as 25% from city to city. This is important to bear in mind while formulating your budget ... more
To keep from paying too much for drayage, consider consolidating all your trade show materials into one shipment whether the destination is an advance warehouse or the show floor itself. Drayage contractors charge for each individual shipment received, regardless of the weight, with minimums applying to smaller shipments ... more
Having well-trained booth staff is the most essential component of your exhibiting success. In today's world of emails, teleconferences and webinars, trade shows offer a unique opportunity for face-to-face marketing and the ability to make a real connection to your customers ... more